Santiago Phoenix

I help coaches turn ad spend into 💰

Wrote copy & optimized funnels for Bossbabe, Kris Carr, Social Media Examiner, Squatty Potty, and 300+ more

My story

At 24 I decided to quit my career as a corporate lawyer in Colombia, South America, and immigrated to a tiny town in Italy with my wife and two cats. Here’s what happened next…

2018-2020. I studied sustainable development and felt like my calling was saving the world. The problem? I was broke and needed to take care of myself first.

2020. I realized my #1 skill was writing, and my hobby was reading business & marketing books. Blending the two was what kickstarted my career as a copywriter.

2020-2021. I moved back to Colombia and had to start from scratch (despite having a Master’s degree). I got my first $5 dollar gigs on Upwork & Fiverr, and grew from there.

2021-2023. I became a very successful copywriter and marketing strategist, working with top digital marketing agencies in Europe and the US.

I also moved to Lisbon, Portugal with my family 🇵🇹

2024. I acquired my first eCom brand and became an investor.

2025. I decided to go ALL IN on client acquisition for B2B brands and online experts.

My big WHY is helping experts change lives, at scale. I've worked with almost 400 companies by this point.

I've also planted 190 trees in the Amazon in partnership with NGOs 🌳 the goal is 1,000+ by 2025!

If you'd like to connect with me, schedule a call through one of the links above :)