Santiago Phoenix

Copywriter & Creative Strategist - Portfolio

Video Ads (Creative Strategy)

AverrAglow. 8 Figure Skincare Brand.

Complement. Grew From $1.5M to $5M in Less Than a Year.

Pet Brand. Generated $3.3M In 6 Months.

DTC Tech. Added 800K In 12 Months.

7-Figure Gym Apparel Brand.

Prenatals. 900% Ad Spend Increase.

Inc 500 Supplement Company.

7-Figure Apparel Brand

Subscription Revenue From $50K to $150K

DTC Brand, From $45K/Month to $290K/Month

Direct Response Copywriting (All Written By Me)

Advertorial

Blog post

Email sequence

Ad copies

Social posts

Sales page

Sales page 2

Contact me if you want a sample in a specific industry or asset type (I have many more).

Advertising Campaigns (Projects Where I've Owned Growth)

SLO Funnel - Grew from $0 to $300k in 90 days. We acquired 5,414 customers with cold Facebook ads funnels. I was the Fractional CMO, leading strategy, creative production, offer creation, high-ticket ascension, and CRO.

High-Ticket Service - A $15K Offer for Chicago Lawyers. I wrote the copy, led design, and ran Facebook, LinkedIn and Google ads campaigns.

Live Event - We built a $107M pipeline for mergers & acquisitions through "Lunch & Learn" events in the US. I led the outbound team, Go High Level automations, and omnichannel strategy.

Book Funnel - Made $50K in the first 30 days, with a low-ticket funnel on cold traffic. I was the Junior Growth Marketer, in charge of strategy, funnels, copy and ads.

DTC Brand - Grew from $1.5M to $5M in less than a year. I was the copywriter and creative strategist in charge of messaging, ads copy and CRO.

See more results & case studies here.

List of DTC Brands I’ve worked with:

https://www.iamnurtured.com/ (Pregnancy Supplements)

https://lovecomplement.com/ (Vegan supplements)

https://averraglow.com/ (8 Figure Skincare)

https://heybudskincare.com/ (Hemp Skincare)

https://www.heycurls.com/ (Curly Hair Extensions)

https://lavendermeadowsco.com/ (Natural Skincare)

https://qallo.com/ (Vitamin Water)

https://reviveskincare.com/ (Women's Skincare)

https://www.gripjoy.com/ (Medical Socks)

https://6ixice.com/ (HipHop Jewelry)

https://blackvelvetcakes.com.au/ (Cakes & Cupcakes)

https://shopcoobie.com/ (Bras)

https://thegoodkiind.com/ (Lunch Kits)

https://guidedots.com/ (Art for Kids)

https://fernwehcollective.com/ (Gifts)

https://quesodoshermanas.com/ (Cheese)

https://westplay.ca/ (Playgrounds)

https://fpro.com/ (Soccer Mat)

https://humehealth.com/ (Body Scan)

https://www.kaplanmd.com/ (Premium Skincare)

https://www.kinglinenutrition.com/ (Healthy Treats)

https://slap-patch.com/ (Vitamin Patches)

https://yobogear.com/ (Hammock Stands)

https://needlejig.com/ (Tattoo Equipment)

https://www.petfoodaustralia.com.au/ (Dog Food)

https://piktori.co/ (Wall Art)

https://www.rhinousainc.com/ (Powersports Equipment)

https://sidekicktool.com/ (Recovery Tools)

https://smokymountainbeards.com/ (Beard Care)

https://www.squattypotty.com/ (Potty Tools)

https://hopeinnovation.ca/ (Indoor Gardening)

http://sageindustrial.com/ (Air Purifiers)

https://www.leavesofleisure.com/ (Teas)

https://www.rootedandwilder.com/ (Skincare)

https://prnvision.com/ (Eye Care)

I've worked with 400+ brands in eCommerce, infoproducts, and B2B services. Contact me for an updated list.

Links